Everything comes back to you
Decisions, coordination and client issues still depend on the founder.
Business Performance Advisory
Find the constraint weakening performance. Fix the right system first.
EasyScale helps established founder-led businesses find what is holding performance back, then design and improve the operating or sales system that needs to change.
For founder-led businesses with established demand.
Operating systemsSales systems
Diagnosis determines execution.
The symptoms
Where is performance getting stuck?
More work, little improvement
The team is busier, but capacity, reliability or margins are not improving.
Sales depends on individual effort
Prospecting is inconsistent, follow-up slips and pipeline ownership is unclear.
Different symptoms. Find the constraint before choosing the fix.
Operating & sales
Better operating and sales systems.
Two connected areas. The diagnosis determines where to intervene.
01Operating systems
Reduce founder dependency. Keep the founder’s unique value.
Clarify ownership, decisions and workflows so the business can operate more reliably without everything returning to you.
- Ownership and decision-making
- Workflows, handoffs and management routines
- Capacity, margins and performance visibility
02Sales systems
Build a structured, repeatable sales system.
Connect targeting, prospecting, follow-up and pipeline ownership so sales relies less on disconnected activity and individual effort.
- ICP, targeting and prospecting data
- Email, LinkedIn, cold calling and appointment setting
- Follow-up, pipeline ownership and sales through to close
The method
Find the constraint.
Improve the right system.
- 01
Map
See how the system works.
- 02
Isolate
Separate the constraint from its symptoms.
- 03
Prioritise
Decide what should change first.
- 04
Intervene
Design the change and coordinate the right execution.
- 05
Measure
Check whether performance improves.
How it works
A clear starting point.
- 01
30-minute Fit Call
Discuss what you are seeing and whether a diagnostic is the right next step.
- 02
Focused diagnostic
Map the relevant system, examine the evidence and identify the priority constraint.
- 03
Constraint Map + Prioritised Roadmap
Clarify what should change, who should own it and how progress will be measured.
Where needed, Maxime supports system design and orchestration, bringing in specialists for execution.
About Maxime
Diagnosis, system design and orchestration.
I help founder-led businesses identify the constraint behind visible performance problems and determine what should change first.
My work connects operating and commercial performance, with specialist execution brought in where needed.
Connect on LinkedInBefore the Fit Call
Direct questions.
Clear answers.
Who is this for?
Established founder-led businesses with existing demand and an operating or sales problem that is limiting performance.
Is this coaching or an outsourced sales agency?
Neither. EasyScale focuses on diagnosis, system design, prioritisation and orchestration. Execution depends on what the business actually needs.
Do you help implement the changes?
Where appropriate. Maxime can support design and coordination, with specialists brought in when execution requires their expertise.
What happens during the Fit Call?
We discuss the symptoms, their business impact and whether a focused diagnostic would be a useful next step. You do not need to arrive with the diagnosis.
Start with the symptom
You don't need the diagnosis.Start with what you're seeing.
Book a 30-minute Fit CallDiscuss what is getting stuck, what it is affecting and whether a focused diagnostic makes sense.