:root{--ink:#14201d;--deep:#10211c;--paper:#f5f1e8;--cream:#ebe4d7;--accent:#c95331;--muted:#69706c;--line:#14201d2e;--max:1600px}*{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--paper);color:var(--ink);font-family:var(--font-sans), Arial, sans-serif;margin:0}a{color:inherit;text-decoration:none}img{max-width:100%;display:block}button,a{-webkit-tap-highlight-color:transparent}:is(a:focus-visible,summary:focus-visible){outline:2px solid var(--accent);outline-offset:5px}.site-header{min-height:84px;max-width:var(--max);border-bottom:1px solid var(--line);-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);z-index:20;background:#f5f1e8f0;grid-template-columns:1fr auto 1fr;align-items:center;gap:44px;margin:auto;padding:0 clamp(24px,5vw,80px);display:grid;position:sticky;top:0}.brand{letter-spacing:-.035em;width:fit-content;font-size:23px;font-weight:720}.brand span{color:var(--accent);padding-left:3px}nav{color:var(--muted);gap:36px;font-size:12px;display:flex}nav a:hover{color:var(--ink)}.site-header>.button{justify-self:end}.button{background:var(--ink);min-height:58px;color:var(--paper);border:1px solid var(--ink);justify-content:center;align-items:center;gap:20px;padding:0 25px;font-size:13px;font-weight:700;transition:background .2s,color .2s,transform .2s;display:inline-flex}.button:hover{background:var(--accent);border-color:var(--accent);transform:translateY(-2px)}.button-small{min-height:45px;padding:0 18px;font-size:11px}.button-light{background:var(--paper);color:var(--ink);border-color:var(--paper)}.button-light:hover{background:var(--accent);color:#fff}.text-link{border-bottom:1px solid;align-items:center;gap:14px;padding-bottom:7px;font-size:12px;font-weight:650;display:inline-flex}.text-link:hover{color:var(--accent)}.eyebrow,.practice-label{color:var(--accent);text-transform:uppercase;letter-spacing:.18em;margin:0;font-size:10px;font-weight:750}h1,h2,h3,p{text-wrap:pretty}h1,h2{letter-spacing:-.06em;margin:0;font-weight:500;line-height:.98}h1{font-size:clamp(58px,6.9vw,108px)}h2{font-size:clamp(46px,5vw,76px)}h1 em,h2 em{color:var(--accent);font-family:var(--font-serif), Georgia, serif;font-weight:400;display:block}.hero{max-width:var(--max);margin:auto;padding:clamp(66px,8vw,120px) clamp(24px,5vw,80px) 54px}.hero-copy{max-width:1180px}.hero h1{margin-top:28px}.hero-lede{max-width:920px;font-family:var(--font-serif), Georgia, serif;margin:36px 0 0;font-size:clamp(20px,1.7vw,28px);line-height:1.45}.audience-line{flex-wrap:wrap;gap:8px;margin-top:34px;display:flex}.audience-line span{border:1px solid var(--line);color:var(--muted);padding:10px 13px;font-size:11px}.audience-line b{color:var(--ink);font-weight:750}.audience-line .audience-primary{border-color:var(--ink);color:var(--ink)}.hero-actions{flex-wrap:wrap;align-items:center;gap:28px;margin-top:38px;display:flex}.microcopy{color:var(--muted);text-transform:uppercase;letter-spacing:.1em;margin:20px 0 0;font-size:10px}.microcopy span{color:var(--accent);margin-right:7px}.hero-visual{background:var(--deep);margin:clamp(54px,6vw,86px) 0 0;position:relative}.hero-visual img{aspect-ratio:auto;object-fit:contain;width:100%;height:auto}.hero-visual figcaption{border:1px solid var(--line);height:44px;color:var(--muted);text-transform:uppercase;letter-spacing:.15em;border-top:0;justify-content:space-between;align-items:center;padding:0 14px;font-size:9px;display:flex}.section,.section-dark{padding:clamp(90px,9vw,140px) clamp(24px,5vw,80px);position:relative}.section{max-width:var(--max);margin:auto}.section-dark{background:var(--deep);color:var(--paper)}.section-dark>*{max-width:calc(var(--max) - clamp(48px, 10vw, 160px));margin-left:auto;margin-right:auto}.section-kicker{border-bottom:1px solid var(--line);color:var(--muted);text-transform:uppercase;letter-spacing:.17em;margin-bottom:clamp(54px,6vw,88px);padding-bottom:18px;font-size:9px}.section-kicker span{color:var(--accent);margin-right:16px}.section-dark .section-kicker{color:#f5f1e880;border-color:#f5f1e82b}.section-heading{max-width:990px}.section-heading .eyebrow{margin-bottom:24px}.compact-heading{max-width:820px}.signals{background:var(--cream);max-width:none}.signals>*{max-width:calc(var(--max) - clamp(48px, 10vw, 160px));margin-left:auto;margin-right:auto}.signal-grid{border-top:1px solid var(--ink);grid-template-columns:repeat(3,1fr);margin-top:64px;display:grid}.signal-grid article{border-bottom:1px solid var(--line);min-height:230px;padding:30px 10% 34px 0}.signal-grid article+article{border-left:1px solid var(--line);padding-left:10%}.signal-grid article>span,.step-grid li>span,.outcome-strip span{color:var(--accent);letter-spacing:.16em;font-size:9px}.signal-grid h3{font-family:var(--font-serif), Georgia, serif;margin:48px 0 13px;font-size:clamp(23px,2vw,31px);font-weight:400;line-height:1.1}.signal-grid p{color:var(--muted);margin:0;font-size:13px;line-height:1.6}.section-conclusion{margin:54px 0 0;font-size:clamp(21px,2vw,30px)}.section-conclusion em{color:var(--accent);font-family:var(--font-serif), Georgia, serif}.diagnostic-method{background:var(--paper)}.method-heading{grid-template-columns:1.2fr .8fr;align-items:end;gap:clamp(50px,9vw,135px);display:grid}.method-heading>p{color:var(--muted);margin:0 0 4px;font-size:15px;line-height:1.7}.method-sequence{border-top:1px solid var(--ink);grid-template-columns:repeat(5,1fr);margin:74px 0 0;padding:0;list-style:none;display:grid}.method-sequence li{border-bottom:1px solid var(--line);min-height:250px;padding:28px 11% 34px 0;position:relative}.method-sequence li+li{border-left:1px solid var(--line);padding-left:11%}.method-sequence li:not(:last-child):after{content:"→";z-index:2;background:var(--paper);color:var(--accent);padding:0 2px;position:absolute;top:32px;right:-8px}.method-sequence span{color:var(--accent);letter-spacing:.16em;font-size:9px}.method-sequence h3{font-family:var(--font-serif), Georgia, serif;margin:48px 0 13px;font-size:clamp(22px,2vw,30px);font-weight:400}.method-sequence p{color:var(--muted);margin:0;font-size:12px;line-height:1.6}.fit{overflow:hidden}.practice{border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);margin-top:76px}.practice-primary{grid-template-columns:.68fr 1.32fr;align-items:start;display:grid}.practice-image{background:var(--deep);overflow:hidden}.practice-image img{aspect-ratio:1122/1402;object-fit:contain;width:100%;height:auto}.practice-copy{padding:clamp(45px,6vw,86px)}.practice-copy h3{letter-spacing:-.055em;max-width:760px;margin:28px 0 0;font-size:clamp(42px,5vw,74px);font-weight:500;line-height:1}.practice-promise{max-width:710px;font-family:var(--font-serif), Georgia, serif;margin:33px 0 0;font-size:clamp(22px,2.2vw,34px);line-height:1.35}.practice-objective{max-width:720px;color:var(--muted);margin:24px 0 0;font-size:14px;line-height:1.7}.diagnostic-areas{border-top:1px solid var(--ink);max-width:760px;margin-top:40px}.diagnostic-areas>p{color:var(--accent);text-transform:uppercase;letter-spacing:.16em;margin:18px 0 0;font-size:9px;font-weight:750}.diagnostic-areas ul{grid-template-columns:1fr 1fr;column-gap:34px;margin:18px 0 0;padding:0;list-style:none;display:grid}.diagnostic-areas li{border-bottom:1px solid var(--line);padding:11px 0;font-size:12px}.practice-outputs{border-top:1px solid var(--ink);grid-template-columns:1fr 1fr;max-width:800px;margin-top:46px;display:grid}.practice-outputs article{padding:24px 9% 0 0}.practice-outputs article+article{border-left:1px solid var(--line);padding-left:9%}.practice-outputs h4,.saas-outputs h4{font-family:var(--font-serif), Georgia, serif;margin:0 0 12px;font-size:20px;font-weight:400;line-height:1.2}.practice-outputs p,.saas-outputs p{color:var(--muted);margin:0;font-size:12px;line-height:1.6}.offer-tag{flex-wrap:wrap;align-items:center;gap:14px;margin-top:42px;font-size:13px;font-weight:650;display:flex}.offer-tag span{background:var(--accent);color:#fff;text-transform:uppercase;letter-spacing:.14em;padding:7px 9px;font-size:8px}.practice-saas{background:var(--deep);color:var(--paper);border-color:var(--deep);grid-template-columns:.78fr 1.22fr;display:grid}.practice-saas .practice-copy{padding:clamp(42px,5vw,68px)}.practice-saas .practice-copy h3{font-size:clamp(40px,4vw,62px)}.practice-saas .practice-promise{color:var(--paper)}.qualifier{color:#f5f1e894;max-width:590px;margin:26px 0 0;font-size:13px;line-height:1.65}.saas-detail{border-left:1px solid #f5f1e821;flex-direction:column;justify-content:center;padding:clamp(42px,5vw,68px);display:flex}.value-visual{align-items:center;gap:7px;padding-bottom:8px;display:flex;overflow-x:auto}.value-visual>span{background:var(--deep);text-align:center;text-transform:uppercase;letter-spacing:.06em;border:1px solid #f5f1e838;flex:1 0 82px;padding:13px 8px;font-size:8px}.value-visual>span:nth-of-type(4){border-color:var(--accent);color:var(--accent)}.value-visual i{color:var(--accent);font-style:normal}.saas-outputs{border-top:1px solid #f5f1e847;grid-template-columns:1fr 1fr;margin-top:44px;display:grid}.saas-outputs article{padding:24px 8% 0 0}.saas-outputs article+article{border-left:1px solid #f5f1e821;padding-left:8%}.saas-outputs h4{color:var(--paper)}.saas-outputs p{color:#f5f1e894}.approach .section-heading h2{max-width:850px}.step-grid{border-top:1px solid #f5f1e84d;grid-template-columns:repeat(3,1fr);margin:70px 0 0;padding:0;list-style:none;display:grid}.step-grid li{border-bottom:1px solid #f5f1e824;min-height:280px;padding:32px 9% 35px 0}.step-grid li+li{border-left:1px solid #f5f1e824;padding-left:9%}.step-grid h3{font-family:var(--font-serif), Georgia, serif;margin:50px 0 14px;font-size:clamp(24px,2.2vw,34px);font-weight:400}.step-grid p{color:#f5f1e899;margin:0;font-size:13px;line-height:1.65}.outcome-strip{background:var(--paper);color:var(--ink);grid-template-columns:repeat(3,1fr);margin-top:54px;display:grid}.outcome-strip p{align-items:center;gap:15px;margin:0;padding:26px 28px;font-size:13px;display:flex}.outcome-strip p+p{border-left:1px solid var(--line)}.about{background:var(--cream);max-width:none}.about>*{max-width:calc(var(--max) - clamp(48px, 10vw, 160px));margin-left:auto;margin-right:auto}.about-layout{grid-template-columns:.72fr 1.28fr;align-items:center;gap:clamp(55px,9vw,140px);display:grid}.about figure{max-width:560px;margin:0}.portrait-frame{aspect-ratio:4/5;background:#d9d2c4;overflow:hidden}.portrait-frame img{object-fit:cover;width:100%;height:100%}.about figcaption{border-bottom:1px solid var(--ink);color:var(--muted);text-transform:uppercase;letter-spacing:.12em;justify-content:space-between;gap:20px;padding:16px 0;font-size:9px;display:flex}.about figcaption span:first-child{color:var(--ink);font-weight:750}.about-copy .eyebrow{margin-bottom:30px}.about-copy h2{max-width:850px;font-size:clamp(45px,5.2vw,78px)}.about-lede{max-width:700px;font-family:var(--font-serif), Georgia, serif;margin:38px 0 18px;font-size:clamp(20px,2vw,29px);line-height:1.45}.about-copy>p:not(.eyebrow):not(.about-lede){color:var(--muted);margin:0 0 32px}.credibility-grid{border-top:1px solid var(--ink);grid-template-columns:repeat(3,1fr);margin-top:78px;display:grid}.credibility-grid article{border-bottom:1px solid var(--line);padding:28px 10% 32px 0}.credibility-grid article+article{border-left:1px solid var(--line);padding-left:10%}.credibility-grid span{color:var(--accent);letter-spacing:.16em;font-size:9px}.credibility-grid h3{font-family:var(--font-serif), Georgia, serif;margin:38px 0 13px;font-size:clamp(21px,1.8vw,28px);font-weight:400;line-height:1.15}.credibility-grid p{color:var(--muted);margin:0;font-size:12px;line-height:1.65}.boundary-line{border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);flex-wrap:wrap;gap:18px 40px;margin-top:78px;padding:24px 0;font-size:12px;display:flex}.boundary-line span:before{content:"×";color:var(--accent);margin-right:10px}.faq{background:var(--paper)}.faq-layout{grid-template-columns:.72fr 1.28fr;align-items:start;gap:clamp(60px,9vw,140px);display:grid}.faq-list{border-top:1px solid var(--ink)}.faq-list details{border-bottom:1px solid var(--line)}.faq-list summary{cursor:pointer;font-family:var(--font-serif), Georgia, serif;grid-template-columns:1fr auto;align-items:center;gap:30px;padding:25px 0;font-size:clamp(19px,1.7vw,25px);line-height:1.3;list-style:none;display:grid}.faq-list summary::-webkit-details-marker{display:none}.faq-list summary span{color:var(--accent);font-family:var(--font-sans), Arial, sans-serif;font-size:24px;font-weight:300;transition:transform .2s}.faq-list details[open] summary span{transform:rotate(45deg)}.faq-list details>p{max-width:760px;color:var(--muted);margin:8px 45px 26px 0;font-size:13px;line-height:1.7}.final-cta{place-items:center;min-height:680px;display:grid;overflow:hidden}.final-cta:before,.final-cta:after{content:"";border:1px solid #f5f1e81a;border-radius:50%;width:430px;height:430px;position:absolute}.final-cta:before{top:-140px;left:-210px}.final-cta:after{bottom:-230px;right:-170px}.cta-inner{text-align:center;z-index:1;max-width:1450px;position:relative}.cta-inner .eyebrow{margin-bottom:28px}.cta-inner h2{font-size:clamp(52px,5.4vw,82px)}.cta-inner h2 span,.cta-inner h2 em{white-space:nowrap;display:block}.cta-inner .button{margin-top:45px}.cta-micro{color:#f5f1e880;margin:24px auto 0;font-size:11px}footer{max-width:var(--max);grid-template-columns:1.2fr .8fr;gap:55px;margin:auto;padding:65px clamp(24px,5vw,80px) 34px;display:grid}.footer-brand p{font-family:var(--font-serif), Georgia, serif;margin:18px 0 0;font-size:20px}.footer-links{grid-template-columns:1fr 1fr;align-self:start;gap:13px 28px;font-size:12px;display:grid}.footer-links a{border-bottom:1px solid var(--line);padding-bottom:10px}.footer-links a:hover{color:var(--accent)}.footer-bottom{border-top:1px solid var(--ink);color:var(--muted);text-transform:uppercase;letter-spacing:.14em;grid-column:1/-1;justify-content:space-between;padding-top:23px;font-size:9px;display:flex}.legal-page{background:var(--paper);min-height:100vh}.legal-header{border-bottom:1px solid var(--line);min-height:86px;max-width:var(--max);justify-content:space-between;align-items:center;margin:auto;padding:0 clamp(24px,5vw,80px);display:flex}.legal-back{border-bottom:1px solid var(--ink);padding:8px 0 5px;font-size:12px;font-weight:650}.legal-back:hover{color:var(--accent);border-color:var(--accent)}.legal-main{max-width:1160px;margin:auto;padding:clamp(80px,9vw,140px) clamp(24px,5vw,80px) 120px}.legal-intro{border-bottom:1px solid var(--ink);grid-template-columns:.55fr 1.45fr;gap:8vw;padding-bottom:75px;display:grid}.legal-intro .eyebrow{padding-top:9px}.legal-intro h1{font-size:clamp(52px,7vw,94px)}.legal-intro h1 em{display:inline}.legal-updated{color:var(--muted);grid-column:2;margin:24px 0 0;font-size:12px}.legal-content{margin-left:30%}.legal-section{border-bottom:1px solid var(--line);padding:62px 0}.legal-section h2{letter-spacing:-.035em;margin:0 0 30px;font-size:clamp(28px,3vw,42px);font-weight:520;line-height:1.15}.legal-section h3{font-family:var(--font-serif), Georgia, serif;margin:34px 0 12px;font-size:22px;font-weight:400}.legal-section p,.legal-section li{color:var(--muted);font-size:15px;line-height:1.75}.legal-section p{margin:0 0 18px}.legal-section ul{margin:16px 0 24px;padding:0;list-style:none}.legal-section li{padding:7px 0 7px 22px;position:relative}.legal-section li:before{content:":";color:var(--accent);position:absolute;left:0}.legal-section a{color:var(--ink);border-bottom:1px solid}.legal-contact{border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);margin-top:28px;padding:26px 0}.legal-footer{border-top:1px solid var(--line);max-width:1160px;color:var(--muted);justify-content:space-between;gap:30px;margin:auto;padding:36px clamp(24px,5vw,80px);font-size:11px;display:flex}@media (max-width:1100px){.site-header{grid-template-columns:1fr auto}nav{display:none}.hero{min-height:auto}.hero-copy{max-width:880px}.hero-visual{min-height:0}.method-sequence{grid-template-columns:1fr}.method-sequence li{grid-template-columns:55px 160px 1fr;align-items:start;gap:18px;min-height:0;padding:22px 0;display:grid}.method-sequence li+li{border-left:0;padding-left:0}.method-sequence h3,.method-sequence p{margin:0}.method-sequence li:not(:last-child):after{content:"↓";inset:auto auto -8px 17px}.practice-primary{grid-template-columns:.82fr 1.18fr}.practice-saas{grid-template-columns:1fr}.saas-detail{border-top:1px solid #f5f1e821;border-left:0}}@media (max-width:760px){.site-header{min-height:70px}.button-small{display:none}h1{font-size:clamp(51px,15vw,70px)}h2{font-size:clamp(42px,12vw,58px)}.hero{padding-top:55px}.hero-actions{flex-direction:column;align-items:stretch;gap:18px}.text-link{align-self:flex-start}.hero-visual,.hero-visual img{min-height:0}.section,.section-dark{padding-top:78px;padding-bottom:78px}.section-kicker{margin-bottom:48px}.signal-grid,.method-heading,.practice-primary,.about-layout,.credibility-grid,.faq-layout,footer{grid-template-columns:1fr}.signal-grid article{min-height:0;padding:27px 0}.signal-grid article+article{border-left:0;padding-left:0}.signal-grid h3{margin-top:25px}.method-sequence li{grid-template-columns:42px 1fr;gap:10px 16px}.method-sequence p{grid-column:2}.method-sequence li:not(:last-child):after{left:12px}.practice{margin-top:52px}.practice-image{max-height:560px}.practice-copy{padding:42px 24px}.practice-copy h3{font-size:clamp(39px,12vw,56px)}.diagnostic-areas ul,.practice-outputs,.saas-outputs{grid-template-columns:1fr}.practice-outputs article,.saas-outputs article{border-bottom:1px solid var(--line);padding:22px 0}.saas-outputs article{border-bottom-color:#f5f1e821}.practice-outputs article+article,.saas-outputs article+article{border-left:0;padding-left:0}.value-visual{flex-direction:column;align-items:stretch;gap:7px;min-height:0;overflow:visible}.value-visual>span{flex:none;width:100%}.value-visual i{transform:rotate(90deg)}.step-grid,.outcome-strip{grid-template-columns:1fr}.step-grid li{min-height:0;padding:28px 0}.step-grid li+li{border-left:0;padding-left:0}.step-grid h3{margin-top:25px}.outcome-strip p+p{border-left:0;border-top:1px solid var(--line)}.about-layout{gap:55px}.about figure{max-width:440px}.about figcaption{flex-direction:column;gap:6px}.credibility-grid{margin-top:58px}.credibility-grid article{padding:27px 0}.credibility-grid article+article{border-left:0;padding-left:0}.credibility-grid h3{margin-top:24px}.boundary-line{flex-direction:column}.faq-layout{gap:48px}.final-cta{place-items:center start;min-height:620px}.cta-inner{text-align:left}.cta-inner h2 span,.cta-inner h2 em{white-space:normal}.footer-links{grid-template-columns:1fr}.footer-bottom{flex-direction:column;grid-column:1;gap:10px}.legal-header{min-height:72px}.legal-intro{grid-template-columns:1fr;gap:25px}.legal-intro .eyebrow{padding-top:0}.legal-updated{grid-column:1}.legal-content{margin-left:0}.legal-section{padding:48px 0}.legal-footer{flex-direction:column}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}