Privacy Policy

EasyScale LP respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how EasyScale Advisory collects and uses information when you:

• Visit easyscale.ai
• Contact us about our business performance advisory services
• Book a Fit Call through our Calendly link
• Enter into or discuss a potential advisory engagement

We process personal data in accordance with the General Data Protection Regulation (GDPR), the UK GDPR, and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We collect only the information reasonably necessary to respond to enquiries, assess fit, deliver agreed services and operate the website.

1.1. Website and Technical Data

We may collect:

• IP address, browser type, device information and basic access logs
• Information about how the website is accessed and used

1.2. Enquiries and Fit Calls

When you contact EasyScale or book a Fit Call, we may receive:

• Your name, email address and company details
• The information you provide about your business and the issue you are experiencing
• Your selected meeting time, time zone and scheduling preferences
• Relevant correspondence before and after the call

1.3. Client and Engagement Data

If we explore or begin an advisory engagement, we may process:

• Contact, contracting and billing information
• Business information, documents and data shared for the agreed diagnostic or advisory work
• Meeting notes, recommendations, deliverables and engagement correspondence

2. How We Use Your Data

• Respond to enquiries and arrange Fit Calls
• Assess whether EasyScale's services are relevant to your situation
• Prepare, enter into and deliver agreed diagnostic or advisory services
• Manage contracts, invoicing, records and client communications
• Maintain website security, reliability and performance
• Comply with legal obligations

EasyScale does not sell personal data.

3. Legal Bases for Processing (EU/UK)

We rely on the following legal bases:

• Consent
• Steps taken at your request before entering a contract, and performance of a contract
• Legal obligations
• Legitimate interests, such as responding to business enquiries, operating the advisory practice, maintaining records and protecting the website

4. Data Sharing and Transfers

We may share data with:

• Service providers that support hosting, email, scheduling, video conferencing, document management, accounting and analytics
• Calendly when you use its booking page; Calendly processes information under its own privacy policy
• Legal authorities, if required by law
• During business changes, including mergers, acquisitions or restructuring

Some data may be transferred outside your country. We ensure appropriate safeguards such as Standard Contractual Clauses are in place.

5. Data Security

We take appropriate technical and organizational security measures, including:

• Encryption of all data in transit through HTTPS/TLS
• Access controls and appropriate safeguards for business and client information
• Limiting personal-data access to people and service providers who need it for the purposes described here

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy or as required by law.

Enquiry information that does not lead to an engagement is retained only for a reasonable follow-up and record-keeping period. Client and transaction records may be retained for longer where required for contractual, tax, legal or professional purposes.

You may request deletion of your personal data, subject to any information EasyScale must retain by law or for the establishment, exercise or defence of legal claims.

7. Cookies and Tracking

The website and its infrastructure may use essential cookies or similar technologies needed for security and reliable operation. Third-party services such as Calendly may use their own cookies when you visit their pages. You can manage cookies through your browser settings and the controls offered by those services.

8. Your Rights

Depending on your location, you may have the following rights:

• Access to your personal data
• Correction of inaccuracies
• Deletion, also known as the right to be forgotten
• Restriction of processing
• Data portability
• Objection to certain uses, including marketing

To exercise a right, contact contact@easyscale.ai. We may need to verify your identity before acting on a request.

9. CCPA Rights: California Residents

If you are a California resident, you have the right to:

• Know what personal information we collect and how it is used
• Request deletion of your information
• Opt out of the sale of data; EasyScale does not sell data

To exercise your CCPA rights, contact contact@easyscale.ai.

10. Updates to This Policy

We may update this Privacy Policy from time to time. Major changes will be posted here and, where appropriate, notified to you.

11. Contact Information